Founder@Demand, Marketing Leader @ Instacart | Alum@Google, Meta, Instacart, Start-ups | Mentor, Advisor, Mom
Jun 16, 2024
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10 min read
30 examples of the first marketing hire across B2C and B2B
Apr 14, 2024
17 min read
The playbook I used to communicate (verbal & written) with the Executives (from VPs to CEOs) at Meta, Google and Instacart
Apr 2, 2024
41 min read
We deconstruct the career arc of PMMs who have gone on to lead Product Marketing teams, become CMOs and CEOs, and found companies
Mar 26, 2024
13 min read
The seven habits of marketers who get promoted
Mar 20, 2024
Decoding how OpenAI evolved their product strategy & GTM motions to go from an obscure product serving a niche scientific community to a mainstream product used by hundreds of millions
Mar 12, 2024
18 min read
Airbnb writes their story releasing two chapters every year
Mar 5, 2024
26 min read
In Part 2 of our series on How Leading Tech Companies Launch Products we explore how the GTM and launch strategies evolve as companies like Airbnb, Stripe, Figma and Duolingo grow
Feb 27, 2024
Product launches are exciting milestones which can catapult products and companies forward and capture the imagination of consumers and press. Learn how the best companies orchestrate them
Feb 20, 2024
11 min read
World class PMMs operate with high agency, are excellent communicators, understand and leverage data strategically, are masters of insights and effortlessly navigate cross functional relationships.
Feb 7, 2024
Product Marketing is the most critical marketing function for successfully launching and scaling a product.
Jan 30, 2024
5 min read
A newsletter about how marketing actually works at technology companies
