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Written by
Erik Eliason, +1
Connect
Sep 24, 2024
•
22 min read
Most insights die on the shelf. Marketing leader David Yin shares 5 principles on how to turn customer insights into your competitive advantage
Jul 2, 2024
13 min read
Product Marketing leader Marcus Andrews shares how he utilized strategic narratives at Hubspot and Pend.io to influence the B2B product roadmap
Jun 16, 2024
10 min read
30 examples of the first marketing hire across B2C and B2B
Apr 14, 2024
17 min read
The playbook I used to communicate (verbal & written) with the Executives (from VPs to CEOs) at Meta, Google and Instacart
Apr 2, 2024
41 min read
We deconstruct the career arc of PMMs who have gone on to lead Product Marketing teams, become CMOs and CEOs, and found companies
Mar 26, 2024
The seven habits of marketers who get promoted
Mar 20, 2024
Decoding how OpenAI evolved their product strategy & GTM motions to go from an obscure product serving a niche scientific community to a mainstream product used by hundreds of millions
Mar 12, 2024
18 min read
Airbnb writes their story releasing two chapters every year
Mar 5, 2024
26 min read
In Part 2 of our series on How Leading Tech Companies Launch Products we explore how the GTM and launch strategies evolve as companies like Airbnb, Stripe, Figma and Duolingo grow
