During my time at Google & Facebook, I worked on four products – Doubleclick, Google Fiber, Google Assistant & Facebook Portal. A common theme, with exception of DoubleClick, was each product was at the 0 to 1 stage when I joined the team and they were all consumer products.  Of the three stages of PMM, this is referred to as the “Entrepreneurial Product Marketer.” On Google Assistant and Facebook Portal, I was the lead consumer product marketer on the software side of the product which is built into hardware (Pixel, Google Home speakers, Facebook Portal devices). 

For each product, we were a newly formed team and I wore many hats as we worked to define product strategy, find product market fit and craft a killer marketing strategy to drive trial and adoption. The learning curve was steep and my impact was significant. Collectively, the marketing teams grew from ~3 to 60+, product adoption grew from 0 to 450 Million users and revenue grew from (sometimes) nothing to north of $100 million.