I am a high-growth marketing leader with a track record of scaling B2C and B2B companies. Marketing leader @ Patreon. Alum @ Square, Shopify, startups.
Most insights die on the shelf. Marketing leader David Yin shares 5 principles on how to turn customer insights into your competitive advantage
Product Marketing leader Marcus Andrews shares how he utilized strategic narratives at Hubspot and Pend.io to influence the B2B product roadmap
30 examples of the first marketing hire across B2C and B2B
We deconstruct the career arc of PMMs who have gone on to lead Product Marketing teams, become CMOs and CEOs, and found companies
Decoding how OpenAI evolved their product strategy & GTM motions to go from an obscure product serving a niche scientific community to a mainstream product used by hundreds of millions
Airbnb writes their story releasing two chapters every year
In Part 2 of our series on How Leading Tech Companies Launch Products we explore how the GTM and launch strategies evolve as companies like Airbnb, Stripe, Figma and Duolingo grow
Product launches are exciting milestones which can catapult products and companies forward and capture the imagination of consumers and press. Learn how the best companies orchestrate them
Product Marketing is the most critical marketing function for successfully launching and scaling a product.
A newsletter about how marketing actually works at technology companies